Gay dating super bowl ad
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CBS has rejected an ad from gay dating site Mancrunch. CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions. Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad they knew would be rejected.
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CBS Denies Gay Dating Site’s Super Bowl Ad
CBS rejects gay dating site's Super Bowl ad – Larry King Live - nvk.info Blogs
As predicted here, a row over the Tim Tebow Super Bowl ad for the Christian advocacy group Focus on the Family blew up last week, with the National Organization for Women, among others, calling on CBS not to air the commercial, and right-to-lifers rallying on Facebook in support. James Dobson, is well known as an All-Pro gay hater. For a company to come out of nowhere -- Buchter says the site has been in operation only since January -- and to expect to waltz into the Super Bowl lineup with its cheeky ad for a gay dating service seems pretty naive. I mean, how mangled does your cultural antenna have to be to think such an ad will fly? Maybe this is just one of those hypotheticals in marketing textbooks, but a good one. Buchter said the Toronto-based service primarily caters to gay-curious men, which is to say, straight-identifying men who might be seeking their first homosexual encounter. This led the company right to the Super Bowl, which represents not only the largest TV audience of the year but also a predominantly male one.
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CBS reviews gay dating site ad for potential Super Bowl play
As football fans make the drive to Arizona's University of Phoenix Stadium for the Super Bowl, they will see two by foot digital billboards featuring a couple of buff men in a locker room, holding footballs. The first ad is on the highway leading up to the arena, with the second directly next to the stadium in the parking area. At first glance, the ad seemingly could be for many things: T-shirts, sports gear or, given the company's name, Scruff, perhaps even shaving equipment. About half a million people are expected to be exposed to the ads, and already Scruff has seen a 20 percent increase in new profile creations in the Phoenix area, compared with the same period last year, spokesman Daniel DeMello told Newsweek.
Sam Sanders. New gay dating site ManCrunch. The ad was rejected by CBS. But some people watch just for the commercials, and for them, the game should be pretty interesting. This year, CBS is airing an anti-abortion commercial featuring college football star Tim Tebow, with his mother.